Route research, consulting, design, mapping, GPS verification, road testing, map system testing, research of locations and destinations within a 200km radius of the route, marketing and promotional campaigns to riders, clubs and federations worldwide, to attract them to Europe and Norway

Route research, design, experience development marketing and promotion to motorcycle riders and travel clubs

Route research, experience design, development, verification and marketing to motorcycle riders and clubs

Concept development for an event roadshow to multiple destinations in Sweden to promote the local regions, destinations and attractions using the ETR route as the backbone

Integration of destinations and attractions close to the existing Romantische Straße concept into the ETR route so they overlap and cross each other. The aim was to promote both route experiences in parallel to different audiences

Consulting, articles, newsletters and promotional campaign to motorcycle federations, riders and touring clubs in Europe and worldwide